Tuesday, December 27, 2011

Thank you for making 2011 a fantastic year! Happy holidays and best wishes for 2012!

Tuesday, June 28, 2011

Good News For Online Ad Spending (PPC)

Media Post recently published the results of a new study on the spending on paid search advertising (PPC), published by JP Morgan. Analysts expect to see 20% sales growth for 2011. This is great news after 2009's downslide.
This boom is mainly due to an increase in the volume of international search. The United States expect 12%  yearly growth in search queries, as well as a 19% yearly growth in the international market.
This year 70% of the total market for online advertising is expected to be contributed by Search ads  in the U.S.

Similar reports have come in from eMarketer analysts, which predicts a record increase to as much as 40000000000 $ in Ad spending in the year 2014. It is a quite faster recovery than the overall economy.

The following graph shows a summary of the current scenario of paid search market.

Google paid search network includes spending on AdWords advertising, publisher websites by using AdSense, Google Custom Search , AdSense for domain names, YouTube and other networks.

The JP Morgan report, titled Nothing But Net: 2011, refers to an interesting third party study conducted by Microsoft Atlas Solutions. In the study, the comparisons have been made between the clicks on display ads and clicks on search engine ads. Users who clicked on both ads (Display and Search) convert 22% better than search alone and 400% better than those who clicked only on the Display Ads.

The effectiveness of search advertising campaigns are no longer doubtful. The major brands and small companies are expected to participate in the social and search advertising in 2011.

Some Facts & Figures of PPC Marketing:

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Tuesday, May 10, 2011

Conversion Rate Optimization in 7 steps

If you do SEO you know that clients have a blur, if not distorted vision of your activity, with means and goals exchanged or unclear. If you ask them “what is your goal?”, often answer is: “I want to be #1 on Google for [keyword XXX].”

But this, of course, can’t be a goal; it can be a mean (if [keyword XXX] is worthy to work on), while your SEO goal should always be a growth in terms of conversions (sales, subscriptions to newsletters, contacts or whatever you want), or traffic or a brand awareness. Being at the first spot for a certain keyword is not a goal. So, what’s the process to achieve your true goal?

 I try to illustrate a streamlined process to get from a keyword to your target.

1) I want to be first for [keyword XXX].
Bad idea. Assume that the [keyword XXX] is not the best possible. It may be not searched, or searched, but not from your specific target. It could be searched from your target but be too competitive for your possibilities. It could be positioned in the long run but it may need to be visible in the short term. So, it will hardly be the right one to work on, then, armed with holy patience, make your keyword analysis. How? Everyone has his methods, the important thing is that you do it.

2) I have found a keyword with a terrific KPI.
Well, let’s have fun placing it. Assuming that only that one keyword is what you need, work to get it in the top positions (1-5, max.) If you’re not there, do all the SEO activity (on-page and off-page) you can, until you reach the top of the SERP.

3) Cool, I’m #1!
Great, yes, but are number one with the right page? If you’re selling red shoes and the page that’s ranking is your company profile, you’re introducing at least 2-3 more steps in the conversion process. How many people are you losing along the road? Being at number 1 with the wrong page is not the best. If your page ranking in the SERP is not the right one, set yourself to work and push the landing page you need.

4) I’ve done, I’m #1 with the page I wanted.
Well done. But go to check your traffic stats. Are you having a lot of impressions in the SERPs and with a CTR near 2%. Perhaps you should review the message you’re communicating. Is your Title a bunch of keywords? Or description an endless stream of unrelated words? Is Google showing snippets rich for your competitors and you don’t have them? Identify the gaps and optimize your look in the SERP. (There would also be Instant Previews, to be complete).

5) My business card in the SERP attracts more than Jessica Alba.
You should now have a good CTR and an interesting qualified traffic. But you don’t sell a single damn pair of red shoes. It’s now time to ask you if you are persuasive. Landing page optimization can be a complicated puzzle, but it can give a surge to your conversions. If A/B and Multivariate Testing are too difficult for you, at least ask yourself if your site inspires the right confidence.

6) My landing can convince a lion that antelope meat is bad.
Wow, you’re almost at the goal, but this can be not sufficient. How many step should visitors take to complete an order? If they are fifteen, some people might give up. And the same if they don’t understand where it begins to buy. Ask yourself if you’re usable, and if not work to be.

7) Even my grandmother would be able to use my site.
You’re a phenomenon, you made everything that’s possible. Now if you don’t sell your red shoes, it only mean one thing. Perhaps that shoes suck…

It’s clear that we have to know or to understand how to do all the things each step requires, but this is a your assignment. The aim of the post is simply to indicate a method by which thinking a process that leads from a keyword to a goal. Do you find it’s useful?

(An italian version of this article can be read on Posizionamento Zen)
AUTHOR: Giuseppe Pastore (@zen2seo)
Giuseppe Pastore works as an SEO specialist in an italian web agency and writes about Search Engine Optmization on his blogPosizionamento Zen. At the moment he is struggling to place Oroscopo.bz in a difficult SERP, and he’s confident the result will come…

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Friday, February 18, 2011

Why Use Anonymous Proxy Servers?

With expansion of internet, many websites promote themselves by sending you spam junk mails, advertisings and even spy wares. These things not only publicize your personal information, but also enable hackers and crackers to infiltrate your system. Anonymous proxy servers act as a wall between your data and internet, thereby providing security to your system and data.

Before we move on to the deeper concept of anonymous proxy servers, let us understand the concept of a proxy server. A proxy server acts as a buffer between your system and the internet resources you are trying to access. The proxy servers gather and store files which are commonly requested by internet users in a unique database known as cache. These proxy servers increase the speed of your browsing by providing you immediate information from their cache. The overall performance of internet becomes very high. However these proxy servers do not hide your Internet Protocol (I.P) address.

The anonymous proxy servers are the proxy servers which hide your I.P address thereby securing you from the susceptibilities attached to it. By hiding your I.P address these anonymous proxy servers secure you from any unauthorized or illegitimate access to your computer. These servers completely hide the details of your activities on the internet. Besides that, they even hide the fact that you are using a proxy server. These servers can be used for almost all web related purposes like, chatting, file transfer, emails and much more.

With exorbitant expansion of internet, its risks have also evolved. One of the major risks which you face while surfing the net is viruses. Another major risk you face during the browsing is lack of privacy. As you access different web resources, these resources gather your personal information through your unique Internet Protocol Address. These resources spy upon your browsing habits and can even inhibit you from accessing information from the net. You even become an easy target for various advertising agencies and marketers. These gather information about your I.P address, your email and your surfing interests on the net. Then they send their junk emails and spam on to your system and your email addresses.

Without an anonymous proxy server a website can even utilize security loops in your system with the help of hacking programs. These programs can make your system hang, make it perform in a bizarre manner and can even access and modify the content on your hard disk. They just need to gain your I.P address and it’s all done. Anonymous proxy servers help you in a great way by hiding your I.P address and protecting you from all these threats. Anonymous proxy servers hinder every chance of leak and misuse of your I.P address.

After you have discovered the benefits of having an anonymous proxy server, you would probably like to buy it. You can download or buy it from the internet. There are numerous sites, which provide you with the best variety of anonymous proxy servers available on internet. You can view the detailed features of various servers and even compare prices. Next you can place your order, and it would be delivered to you. Enjoy the experience of complete risk free surfing through anonymous proxy servers.

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Monday, April 26, 2010

A brief history of email

The desire to communicate is primal among most living creatures, and especially among humans. Since time immemorial, the means and techniques of communication have been worked upon and refined. The early humans communicated verbally or in writing. They used pictorial representations, still visible on ancient cave walls. If there was a physical distance between the parties that wished to communicate, messages were physically carried by a messenger. Early ‘jungle drum’ and ‘smoke signal’ transmissions were evidence of the first form of remote communication where a messenger was not physically sent to the desired destination.

Email stands for ‘electronic mail’. By this definition, the first electronic mails were sent in the last century via telegraphic transfer and Morse code transmissions.

Business extensively used the telex network for communication all over the world from the mid 1920’s through the mid 1980’s. A telex machine would connect and communicate with any other telex machine anywhere in the world, independent of the telephone network. Security was also tight as telex machines did an identifying handshake. However, to send telex messages, a dedicated telex line had to be installed and then telex messages were charged on the basis of the amount of data transmitted. This requirement of a dedicated line, made telex communication an expensive affair. Additionally, in order to use telex, a telex terminal was usually needed which needed trained operators to operate it. Surprisingly, telex is still popular all over the world, despite the growth of the Internet.

Mainframe and miniframe computers were quite popular with many large companies in the 1960’s and 1970’s. They exchanged email on these computers. Users (in this case, employees of the company) of their computers (terminals) could send messages to each other. Gradually, companies’ central systems, known as hosts, began to be connected to branch offices. Now the employees could communicate with their counterparts via email on a world wide basis.

The APRANET was developed by the US Department of Defense as part of its research on computer networks during this time. Network email was developed for the APRANET, and has now evolved into the email technology in its current form. The first APRANET email message was sent in 1971.

The late 1970’s and 1980’s saw the astronomical growth in the personal computer market with the entry of Apple and IBM. This led to the creation of new email technologies. Proprietary ‘dial up’ systems such as MCI Mail, Telecom Gold and AppleLink were to be found among these. This meant that for two people to communicate via email on these systems, both had to be subscribers. Most of these systems eventually became obsolete because they were not reliable. It should be noted here, that email messages were being sent and received by thousands of personal computer users using ‘dial up’ systems before the Internet became available for use by everybody.

Another development was taking place parallel to the above – the development of ‘LAN-based’ email systems within companies, by connecting the personal computers being used by their staff to the mainframe systems. These systems were easier to use, and more functional. They even allowed for attachments to be sent with emails.

Gradually, the use of the Internet for access to information was gaining immense popularity. With time, as more and more people had access to the Internet, email applications evolved from proprietary email systems within company networks to ‘Intranets’ which can be best described as private mini-Internets.

Hence, we can say that ‘electronic mail’ itself is not a new phenomenon. What is new is that it is more easily available on a world wide basis, is cheap and a lot easier to use. Become a Go Daddy Reseller!

Friday, March 26, 2010

10 Reasons Why People Don't Visit Your Web Site

1. You don't offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.

2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.

5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.

6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.

7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.

8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.

10. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site. Become a Go Daddy Reseller!